adidas Campus 80s South Park Towelie

South Park and adidas joined forces to celebrate 4/20 in 2021 with the release of the adidas South Park towel in the 80s. This version refers to Towelie, a lab-made, cannabis-consuming towel character who has appeared in over a dozen episodes and three games in South Park.

The adidas South Park Campus 80s Towel features a purple terry cloth upper with white leather overlays and a purple leather lining. Towelie's eyes appear on the tongue and when exposed to sunlight, they turn from white to bright red. The hidden pocket in the tongue is large enough to fit a Towelie keychain that is included with the shoe. The quotes from Towelie saying "Don't forget to bring a towel" and "I have no idea what's going on" also appear on the inner tongue. This version of South Park is complemented by a white sole and adidas branding on the heel counter.